The Orna-mentals
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Fresh Off The Runway: Jewellery Trend Report For Autumn/Winter 2015
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10 of the Most Beautiful Pieces of Jewellery at the 2015 Emmy Awards
From old Hollywood looks to the biggest fashionĀ rule breakers, the Ornamentalist sounds off on who ruled the red carpet at the 2015 Emmy Awards.
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4 of The World's Most Famous Sapphires
Sapphire is one of the most sought after gemstone on earth. FlauntingĀ magnificentĀ beauty, rich colour variations andĀ bewitching lores, it is no revelation that there are several examples of legendary sapphires. Read on to learn about the stunning stones that made our top 4 list.
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Guess The Gem
You tweet and we shall make your day even more radiant! Join us on Twitter on the 1st of November and participate in our contest #GuessTheGem.
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Reasons to Buy Diamond
PsychologicalĀ Reasons for buying diamond jewellery
1. Iām worth it
Right or wrong, some people measure self-worth by the size and quality of the diamond jewellery they receive. āIf he spends three monthās salary on an engagement ring, then I know Iām really important to him.ā This can also be applied to the quality and value of diamond jewellery that a person may buy for himself. Taking into consideration how much a person can afford, often their purchase will reflect the degree to which they believe they deserve the jewellery.
2. Letās celebrate
When there is a family celebration, or other special events that arise, the elemental nature of the diamond jewellery given reflects both the joy and importance of the celebration. This could be the birth of a child, marked by the mother receiving diamond jewellery from the father, or a couple celebrating their diamond wedding anniversary, marking 60 years of marriage!
3. I did it!
Either in recognition of oneās own accomplishment or of someone elseās, diamond jewellery is a natural choice after overcoming challenges and achieving a significant goal. āYes! I finally got promoted to VP. Now I can buy myself that fancy college ring that Iāve been wanting all these years.ā
4. I want something truly special
The rarity of a diamond itself, and its combination of the 4Cs, make all diamonds one-of-a-kind. Presenting a diamond to a loved one can be an expression of this. āYour inner beauty is as unique as this diamond. Please accept this gift as a reflection of all of your virtues.ā
5. Reflecting Diamonds Qualities
Some may buy diamond jewellery for himself or others as an expression of an individualās dazzling, distinctive, radiant personality. Other qualities that may also be reflected here are: reliability, inner strength, fire and sparkle. āThe qualities I see in myself, I choose in the diamonds I wear. I am a vibrant, strong, stable person.ā
6. Making the right impression
Generally speaking, when it comes to giving diamonds, this is a male motivation, though occasionally women purchase diamond jewellery with this motivation as well. āThese diamond bangles will show her how much I care and want to be there for her.ā
7. The Promise of a diamond
It's that moment when a man realise that today is his anniversary and he doesn't have a present for his wife! Only a lavish gift will redeem him, and diamond jewellery is the answer. Demonstrating the investment in her happiness shows that she is at the top of his mind. āI donāt know what to get her and time is running out. Well, I canāt go wrong with a diamond, sheāll love it.ā
8. Redemption
Saying sorry, or the need to make a point of how important a person is to you can be well expressed with diamond jewellery. The symbolism of a diamond as a stone that lasts forever and survives adversity to sparkle on, appeals to this motivation. āI am not sure where I stand in her eyes, and I want to let her know how important she is to me. This heart pin with the little diamond in it should express this.ā
9. Purely a gift
As diamonds transcend function, giving diamond jewellery means expecting nothing in return. āIām giving her a diamond and not a household item because I want her to know that she is appreciated by this family for so much more than just the hard work she carries out every day."Ā
Good reasons to buy diamonds online
By buying diamond jewellery online, you can buy a piece of jewellery at the best price / quality ratio, while enjoying a wide selection of products as well as personalised service. By buying diamond jewellery online, you can buy a piece of jewellery at the best price / quality ratio, while enjoying a wide selection of products as well as personalised service.
Diamonds at a smashing price
On the Internet, diamond prices are usually 30% to 50% lower than those of physical stores. E-retailers have the ability to offer exceptional prices because they are more competitive than the jewellers who own a standard shop. Buying diamonds on the Internet does not require any travelling and easily let you compare the price / quality ratio of the jewel.Quality assurance
To ensure product quality, it is very important to remember the 4Cs, namely: Carat, Colour, Clarity and Cut, as a seller would recommend you in a shop:
- The Carat refers to the weight of the diamond (1 carat = 0.2 grams)
- Colour corresponds to a shade of white designated by different letters. The stones in the categories D and E are whiter. From the letter I, the diamond begins to take a slight yellow coloration.
- Clarity is the degree of purity and the purest stones generally carry the indication IF or internally flawless.
- Cut refers to the cut of the diamond. Like colour, the cut quality is expressed by letters. EX means Excellent, while P is a very low quality (Poor).Tailor made jewellery
On the Internet, the possibilities for customising a diamond jewel are many, namely: flat, slightly-curved, domed, round, half set, etc. The finish can be polished or mat, the thickness depends on personal taste.